In2media

Digital Innovation, user centered design

We help companies stand out with business-orientated strategy, nuanced creativity and innovative technology

Digital relevans

Med afsæt i brugeroplevelsen hjælper vi virksomheder med at skabe en relevant tilstedeværelse på de digitale platforme.

Det gør vi ved at forfølge disse designprincipper:

Insights first

Our past experience notwithstanding, we grow wiser every day. Our solutions are based on market insights, observations of user behavior and technological insight.

Mobile first

All future customer contact will start on mobile devices, and so will we

Users today expect to be able to interact with everything and everyone— wherever they are. Our design solutions, therefore, adapt to the user’s situation and context.

Social first

Communication solutions must start where the users are — social media.

There has been a shift in the focal point of the customer dialogue. Customers have far more influence than ever before, and the vast majority of customer journeys start on platforms not owned by the company.

Digital værdi til fysiske produkter

Vi tror at mange fysiske produkter inden længe vil være omgivet af et digitalt lag, som gør produktet mere værd for brugerne. Vores tekniske forståelse og indsigt i brugeradfærd gør os i stand til at definere og udvikle disse muligheder

5 steps to the right solution

Our process is simple and proven. It is based on what we have learned in In2media’s in2media’s 20-year history. Click on each of the five steps for more information.

Exploration

We are curious, always seeking knowledge and insights. Before we begin consulting, we always analyze the situation and identify the problem. In this phase we usually initiate field studies, trend analysis, touchpoint analysis, conversations with users, customers and employees as well as provide user journey descriptions, evaluate the competitors, seek out best practices, check data and conduct interviews. No two projects are the same, so we tailor this phase for each situation.

Back to steps

Exploration

Exploration

We are curious, always seeking knowledge and insights. Before we begin consulting, we always analyze the situation and identify the problem. In this p...

Read more

We are curious, always seeking knowledge and insights. Before we begin consulting, we always analyze the situation and identify the problem. In this phase we usually initiate field studies, trend analysis, touchpoint analysis, conversations with users, customers and employees as well as provide user journey descriptions, evaluate the competitors, seek out best practices, check data and conduct interviews. No two projects are the same, so we tailor this phase for each situation.

Strategy

We have created digital strategies for more than 15 years. Our method is well tested —both by large and small businesses in B2B and B2C, for a single market or in a global context, one business or across divisions. Our digital strategies always support the company’s business strategy, although these increasingly fuse together. Finally, a digital strategy is very often the start of a partnership.

Back to steps

Strategy

Strategy

We have created digital strategies for more than 15 years. Our method is well tested —both by large and small businesses in B2B and B2C, for a singl...

Read more

We have created digital strategies for more than 15 years. Our method is well tested —both by large and small businesses in B2B and B2C, for a single market or in a global context, one business or across divisions. Our digital strategies always support the company’s business strategy, although these increasingly fuse together. Finally, a digital strategy is very often the start of a partnership.

Ideation

Based on our digital experience and our insights, on the strategic choices and priorities we have made, and on the opportunities we have spotted, we can begin with the idea development. Some projects are “low hanging fruits” and “fixing the basics,” while others require more courage. We market validate our ideas and concepts and work iteratively toward a more complete solution in this phase. We work both within the company and externally with partnerships.

Back to steps

Ideation

Ideation

Based on our digital experience and our insights, on the strategic choices and priorities we have made, and on the opportunities we have spotted, we c...

Read more

Based on our digital experience and our insights, on the strategic choices and priorities we have made, and on the opportunities we have spotted, we can begin with the idea development. Some projects are “low hanging fruits” and “fixing the basics,” while others require more courage. We market validate our ideas and concepts and work iteratively toward a more complete solution in this phase. We work both within the company and externally with partnerships.

Production & development

Our development methods are very agile. We have certified scrum masters who control the process through the number of sprints as agreed upon. Our customers are deeply involved throughout the process, and together we work toward the best possible outcome. We have a pragmatic approach and work closely with the company’s IT department as well as other development partners.

Back to steps

Production & development

Production & development

Our development methods are very agile. We have certified scrum masters who control the process through the number of sprints as agreed upon. Our cust...

Read more

Our development methods are very agile. We have certified scrum masters who control the process through the number of sprints as agreed upon. Our customers are deeply involved throughout the process, and together we work toward the best possible outcome. We have a pragmatic approach and work closely with the company’s IT department as well as other development partners.

Launch & optimization

Our work almost never ends with a launch; a launch is just the beginning of a new cycle where ongoing data collection gives rise to new iterations and continuous optimizations. Since the technical landscape changes with great speed, our service team ensures that our solutions are developed, monitored and updated to maintain the highest performance.

Back to steps

Launch & optimization

Launch & optimization

Our work almost never ends with a launch; a launch is just the beginning of a new cycle where ongoing data collection gives rise to new iterations and...

Read more

Our work almost never ends with a launch; a launch is just the beginning of a new cycle where ongoing data collection gives rise to new iterations and continuous optimizations. Since the technical landscape changes with great speed, our service team ensures that our solutions are developed, monitored and updated to maintain the highest performance.

Vores udviklingsmetode

Vi rammer sjældent rigtigt i første hug, men stort set altid skiven. Vi arbejder derfor agilt i tæt samarbejde og partnerskab med vores kunder. Ved at involvere brugerne tidligt og arbejde med avancerede prototype værktøjer, er vi i stand til hurtigt at rette ind og tilpasse vores løsninger, før vi går i produktion.